How to Craft a Winning Go-to-Market Story w/ Laura Nespoli
Tue, Apr 30
|https://bit.ly/dial-in-04-30-24
Join us for this trajectory-shifting Dreamers & Doers event!


Time & Location
Apr 30, 2024, 1:00 PM – 2:00 PM EDT
https://bit.ly/dial-in-04-30-24
Guests
About the event
Join Laura Nespoli, who's worked with Fortune 100 companies like Google, Meta, and Instacart, in exploring the foundational elements of a resonant go-to-market story that meets your clients/customers at the point of decision/purchase and maximizes results.
✔️ Why this matters:
Identifying a unique brand position and communicating a differentiated value proposition is a key challenge for businesses of all shapes and sizes—from freelancers and microbusinesses, to start-ups and professionals looking to sharpen how to tell their story.
👉🏾Attend this event to learn the foundational elements in crafting a unique go-to-market story that will resonate meaningfully with your specific target audience, differentiating your offerings from those within your industry.
✔️ You'll learn how to:
- Identify the foundational elements needed to build a successful go-to-market story
- Assemble those foundational elements to get to the core story idea
- Identify when to shift your story depending on marketing channels and audience needs
✔️About your expert:
Laura Nespoli has nearly 20 years of experience in marketing, with strategic storytelling being the thread that weaves all her experiences together across her career. She owns a storytelling consulting firm, Meshin Movement, and has spent the last five years helping start-ups articulate their purpose and foundational brand stories. She now also works as the Group Strategy Director at Article Group, a B2B marketing firm for the world's most innovative product companies. Laura has built strategic stories—brand-to-product marketing—for Fortune 100 companies like Google, Meta, Samsara, and Instacart.
🎥❌: For this event, turning your camera on is not required—but always encouraged.