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How to Craft a Winning Go-to-Market Story w/ Laura Nespoli

Tue, Apr 30

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https://bit.ly/dial-in-04-30-24

Join us for this trajectory-shifting Dreamers & Doers event!

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How to Craft a Winning Go-to-Market Story w/ Laura Nespoli
How to Craft a Winning Go-to-Market Story w/ Laura Nespoli

Time & Location

Apr 30, 2024, 1:00 PM – 2:00 PM EDT

https://bit.ly/dial-in-04-30-24

Guests

About the event

Join Laura Nespoli, who's worked with Fortune 100 companies like Google, Meta, and Instacart, in exploring the foundational elements of a resonant go-to-market story that meets your clients/customers at the point of decision/purchase and maximizes results.

✔️ Why this matters:

Identifying a unique brand position and communicating a differentiated value proposition is a key challenge for businesses of all shapes and sizes—from freelancers and microbusinesses, to start-ups and professionals looking to sharpen how to tell their story.

👉🏾Attend this event to learn the foundational elements in crafting a unique go-to-market story that will resonate meaningfully with your specific target audience, differentiating your offerings from those within your industry.

✔️ You'll learn how to:

  • Identify the foundational elements needed to build a successful go-to-market story
  • Assemble those foundational elements to get to the core story idea
  • Identify when to shift your story depending on marketing channels and audience needs

✔️About your expert:

Laura Nespoli has nearly 20 years of experience in marketing, with strategic storytelling being the thread that weaves all her experiences together across her career. She owns a storytelling consulting firm, Meshin Movement, and has spent the last five years helping start-ups articulate their purpose and foundational brand stories. She now also works as the Group Strategy Director at Article Group, a B2B marketing firm for the world's most innovative product companies. Laura has built strategic stories—brand-to-product marketing—for Fortune 100 companies like Google, Meta, Samsara, and Instacart.

🎥❌: For this event, turning your camera on is not requiredbut always encouraged.

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