Trust isn’t just a value—it’s a choice. These women are leading with purpose and backing it with proof, refusing to compromise impact for performative polish. From showing the mess behind the magic to turning real-world results into deep-rooted credibility, their leadership is bold, honest, and deeply resonant.

When the future feels uncertain, strong systems can offer something rare: stability. These leaders are earning trust not just through what they say, but through the thoughtful infrastructure, operational transparency, and intentional decisions that back it up.

In uncertain times, trust isn’t built through perfection or polish—it’s built through presence. Whether it’s a vulnerable conversation, a values-driven boundary, or a commitment to showing up when it matters most, these moments of human connection form the foundation of lasting relationships.

When Dr. Natanya Wachtel launched New Solutions Network in 2008, she set out to disrupt business as usual. With a background in behavioral psychology and integrative wellness—and early aspirations to become a therapist—she was driven by a deep curiosity about the human condition and a frustration with the cookie-cutter approaches she saw in healthcare and marketing. Her mission: to fuse evidence-based science with bold, creative solutions that help organizations create real,

Some entrepreneurs are born with a business plan in one hand and a lemonade stand sign in the other. Others stumble into entrepreneurship almost by accident—and Rachel Werner is living proof that this path can be just as powerful.

Samantha Plavins was on the 500-mile Camino de Santiago pilgrimage in Spain when everything changed. It was 2019, and after nearly two decades in the finance industry—on track to take over her father’s company—she found herself burnt out and questioning her purpose. It was the pilgrimage that cracked her open. Somewhere along that ancient trail, a realization took hold: she could (and should) serve in other ways. It was time to walk her own walk—and help other women do the sa

Cydnee DeToy never planned to become a coach—but the seed was planted back in 2018, when she found herself in the middle of a career crossroads. A few years out of business school and well into a demanding consulting role, she was grappling with a full-blown existential crisis. Despite checking off all the right boxes, Cydnee felt more drained and directionless than ever.

Who you follow matters—and if you’re looking to add more inspiration, honesty, and entrepreneurial wisdom to your feed, we’ve got you...

As a first grader, Emylee Williams didn’t realize that her mom was an entrepreneur. Looking back now, though, she sees that the cleaning business her mother launched after a layoff was more than just a job. It was a big move that gave her the time freedom she needed as a single mom. That very cleaning business put Emylee through college—the first in her family!

Lauren Savage Fleming, the Founder of Hem Support Wear, is on a mission to empower women through thoughtfully designed pelvic floor support garments. 

Meet Blythe Alpern, the Founder, copywriter, and podcaster at Wordwoman Creative. Harnessing more than two decades of experience creating content and concepts for brands like Coca-Cola, Lancôme, and Jaguar, Blythe now focuses on supporting indie beauty and lifestyle brands.

Shannon Salentine, the Founder and Executive Leadership Coach of Lead for Good, helps changemakers increase their impact without burning out or compromising their integrity.

Meet Andrea Nguyen, the Co-Founder of Koi Studios, a product design studio that transforms big ideas into user-centric strategies and except

Meet Amanda Pond, Fractional CMO and the Founder and CEO of MOD Consulting, a firm delivering tailored growth marketing, e-commerce

Meet Hannah Saunders, the Owner and Creative Director of Palindrome Studio, where intentional design meets purpose-driven branding for women

Meet Elle Wilson, the Founder and CEO of Met Through Friends, a company rewriting the rules of modern dating through friends-of-friends.

Meet Mandi Young, the Founder and Owner of Trailblazer Design Agency, where she helps event venue owners transform their spaces into

Like many parents, Lucie Thomé’s early days of feeding her children were filled with overwhelm—sprinkled with a hefty dose of unsolicited ad

Setting goals can happen at any time, but there is something uniquely energizing about using the start of a new year to revisit your

Each groundbreaking idea begins with a simple question: What if we dared to do things differently? Women leaders across a variety of industr